Towne Park partners with asset managers to maximize the financial potential of parking—boosting RevPAR by $3–$5, delivering profit margins of 65%–80%, and driving measurable EBITDA growth.
Our Approach
Revenue Optimization Framework
Just as hotel rooms are measured and managed using RevPAR, Towne Park applies that same financial discipline to parking through RevPAS — Revenue Per Available Space. Our structured parking asset optimization framework helps identify, implement, and optimize parking as a true income-generating asset.
We start by evaluating your current parking operations, conducting thorough market research, and benchmarking performance to uncover immediate opportunities to boost profitability and RevPAR.
Next, we implement dynamic pricing models tailored to real-time demand, seasonality, local events, and competitor pricing, maximizing the value of your available parking spaces.
We deploy flexible, integrated parking management solutions designed specifically for your property type and operational needs—whether valet, traditional self-parking, or our gateless digital solution (T-Park®), seamlessly integrated into your hotel's PMS.
We market your available parking spaces across 15+ leading channels, including SpotHero, ParkWhiz, Google Maps, and Waze. Our proprietary Smart Aggregation™ Technology dynamically prices and distributes your inventory, ensuring your spaces earn their maximum potential at the lowest commission costs.
Our ongoing, data-driven approach provides real-time insights across your entire portfolio, empowering you with instant visibility into performance metrics. This ensures continuous revenue optimization, informed decision-making, and maximized financial returns.
How It Works
Experience & Technology That Drive Results
Towne Park combines 35+ years of hospitality and parking expertise with proprietary technology to deliver scalable, high-margin parking programs—fully executed and managed by our dedicated revenue optimization experts. Our team continuously fine-tunes your solutions, proactively ensuring optimal revenue performance without disrupting hotel operations or compromising guest experience.
Market-Based Pricing Strategy to Stay Competitive
Our National Parking Pricing Database keeps your property competitive by aligning rates with real-time market levels.
Flexible Valet, Self-Park, Gateless Digital Solutions, and More for Every Hotel
Our parking solutions cover valet, traditional self-parking, and T-Park®, our digital gateless self-parking solution, and more—ensuring tailored options that match the unique operational needs of every hotel.
Dynamic Pricing to Maximize Revenue
Our AI-driven Dynamic Pricing engine adjusts rates daily or hourly based on market conditions, drive-in ratios, and vehicle volume—maximizing performance across all segments. Transparent digital rate displays build guest trust while driving profitability.
Sell Available Spaces Across Multiple eCommerce Channels
We market your available parking spaces across 15+ leading channels—including SpotHero, ParkWhiz, Google Maps, and Waze—to maximize occupancy and revenue without added effort from your team. Our proprietary smart aggregation technology dynamically prices and distributes your inventory, ensuring your spaces earn their maximum potential at the lowest commission costs.
Real-Time Portfolio Analytics Dashboard
Gain instant visibility into your parking portfolio performance with Towne Park’s real-time analytics dashboards—enabling immediate adjustments, informed decision-making, and measurable profitability improvements.
Client Impact
Transforming the guest experience at JW Marriott San Antonio. Towne Park elevates service and operational efficiency, exceeding expectations.
Towne Park’s innovative solutions drive $2M in revenue growth for one of Texas’ largest convention hotels, Hilton Anatole.
Towne Park empowers White Lodging with dynamic pricing strategies, unlocking revenue potential and enhancing the guest experience.
Success By The Numbers
35+
Years of Experience
95%
Client Retention Rate
1,400
Client Locations Nationwide
120,000+
Parking Spaces Managed
Insights for Asset Mangers
In this blog, we provide practical insights and strategies for hotels to manage and maximize the value of their parking facilities.
This report explores data-driven strategies to optimize workforce efficiency, enhance guest satisfaction, and unlocks new revenue streams.
This article explores the nuances of parking management, its link to hotel revenue, and the emerging technologies shaping its future.
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